Live Seminars: Kyiv & Harkiv Jan 2020

We ran some great high energy workshops this week in Kyiv and in Harkiv with delegates from both the Creative Exports and Export Evolution programs. In these workshops we explored Brand and product positioning using socks, we looked into the value chain and how price develops positively as the product gets closer to its final consumer. Our “fabulous” exercise helped delegates gain confidence in working with percentages, especially in the confusion of Mark Up and Margin 😉

Special thanks to USAid and the Estonian Development Corporation for their sponsorship. I look forward to returning in Spring for the final sessions and graduation celebrations – well done everyone!

Leave a Reply

Your email address will not be published. Required fields are marked *